About
Eric S. Langer, MBA, Managing Partner and President
Eric Langer has over 30 years of experience in biotechnology and life sciences international marketing, management, market assessment, and publishing. He has held senior management and marketing positions at biopharmaceutical supply companies. He is an experienced biotechnology strategist, marketing practitioner, publisher, and researcher. He has published, edited, and authored numerous books, reports, and major studies on topics including Advances in Biopharmaceutical Technology in China, Advances in Large-scale Biopharmaceutical Manufacturing, Biopharmaceuticals in the US Market, cell culture reports, media, sera, tissue engineering, stem cells, diagnostic products, blood products, genetics, DNA/PCR purification, blood components, and many others. He lectures extensively on marketing, pricing, and channel management topics, and teaches at Johns Hopkins University and American University: Biotechnology Marketing, Marketing Management, Services Marketing, Advertising Strategy, and Bioscience Communication. In 1989 he co-founded BioPlan Associates, Inc. He has launched and managed marketing programs for product lines ranging from $500k to $500 million.
Smita Khanna, PhD, Director, Technical Research
Dr. Smita Khanna is a biopharma and healthcare market researcher/analyst, and has extensive experience working in several key industry segments and has experience with the Council of Scientific & Industrial Research- Indian Institute of Toxicology Research (CSIR-IITR), India. Her expertise includes primary and secondary research and market analysis of healthcare and biopharma segments. She contributes to international publications and journals, and research for in-depth reports. Her PhD in Biotechnology is from the CSIR- Indian Institute of Toxicology Research.
Zohar P. Gorman, MBA, Industry Expert for BioPlan Associates, Inc.
Zohar P. Gorman is a biopharmaceutical industry strategic and analytical executive with over 20 years’ expertise in strategic and brand planning, maximizing market research insights, and life sciences strategy. Her experience includes market research, forecasting, pricing, R&D, and brand management. This includes positioning, messaging, pricing. She designs and leads workshops and works with C-Suite and all organizational levels. Her research experience includes IMS Health, brand strategy, competitive positioning, and customer segmentation. Her MBA is from the University of North Carolina.
Kevin Kolell, PhD, Industry Expert for BioPlan Associates, Inc.
Kevin Kolell is a global biopharmaceutical marketing and sales professional, working with companies of all sizes. With FujiFilm Life Sciences Irvine Scientific, he managed business case development, value-based marketing tools, and go-to-market plans. He led all global marketing functions for biopharmaceutical and cell & gene therapy business including strategic planning, market and trend analysis, segmentation, and innovation roadmaps, brand and new product development strategy. His PhD is in Molecular Biology and Biochemistry from the University of Missouri, and he has Corporate Executive Development from Washington University Olin School of Business.
Russell Harris, Industry Expert for BioPlan Associates, Inc.
Russell Harris is the Managing Partner for K-CRAB Pharma Services in the UK. Russell’s 25+ years biopharma experience includes expertise in biologics sourcing and contract manufacturing. He has worked for major companies including GSK, Abbott, and others. His CDMO background includes selling many $100s of millions in CDMO services to the global industry.
Ronald Rader, MBA, Director, Technical Research
Ronald A. Rader has 25+ years of experience as a biotechnology, pharmaceutical, and chemical information specialist and publisher, with a B.S. (Microbiology), M.L.S. (Library Science). He published Biopharmaceutical Products in the U.S. Market first in April 2001, and was the Manager of Information Services, Porton International plc.
Donnie E. Gillespie, Director, Research Projects
Donnie Gillespie has over 18 years of experience in marketing and healthcare research. She currently manages and oversees the Biotechnology Industry Council (BIC), a network of global industry experts and leaders in specialized areas of expertise within the biopharmaceutical and pharmaceutical industry. She also oversees the production and editing of industry reports and newsletters. Her extensive contacts in the biopharmaceutical industry ensure she is able to identify and bring in additional subject matter expertise when a project requires in-depth knowledge. In addition, she provides secondary marketing research services as well as primary qualitative research. She has a BA from Longwood University, and Sales and Marketing experience from University of Virginia.
Fran Goldstein, MBA, Manager, Research Networks
Fran Goldstein brings demonstrated expertise in subject matter expert recruiting and networking, including strategy development and planning, team building and secondary research. Her background includes Producer, Real World Leaders and Executive Leaders Radio, and President, FSG Marketing and Sales Associates. She has an MBA in Marketing/Marketing Management, General from the George Washington University and a BA from The Newhouse School of Communication, Syracuse University.
Vicky Qing XIA, MBA, Senior Project Manager, BioPlan China
Vicky Xia is the Senior Project Manager, BioPlan China. She has over 10 years of experience in consulting, business development, as well as alliance management in China’s biopharmaceutical industry. Her recent positions include manager of open innovation for Janssen’s R&D center in China, senior business development manager for HUYA Bioscience, assistant editor of China Pharmaceutical and Biotech Monthly, etc. A native speaker of Chinese, she also speaks fluently in English and has made numerous publications in both languages in scientific and trade journals. Her expertise includes developing research and analysis on multiple global market segments and has managed a team of industry experts, and projects. She has a MS in biology from the University of Texas-Houston, and MBA from the University of Pittsburgh.
Leo Cai YANG, Project Manager, BioPlan China
Leo Cai Yang is a Project Manager, BioPlan China. His sales and marketing experience in the biotech and pharma segments includes over 10 years in marketing and market research. He understands clients’ research needs and requirements. and has worked with several western equipment manufacturers in the pharmaceutical and medical device industries. He has a deep understanding of the Chinese industry and can identify trends, and network with senior executives to define strategic opportunities. He worked in Europe in Switzerland, Austria, and Germany, and participates in training for the American Management Association (AMA). He is skilled and familiar with the issues that arise in cooperation with Chinese distributors and has developed the expertise to identify and qualify distributors in various environments. He has a Bachelor’s degree in Biotechnology from East China Normal University.
Lee Huijun, Project Manager, BioPlan China
Lee Huijun is a Project Manager at BioPlan China. She has an associate degree in pharma engineering and oversees secondary data collection, research and analysis for our China team. Her work includes over a decade at Zhongyuan Pharma before joining BioPlan.
Lynn Johnson Langer, PhD, Advisory Board Member
Dr. Langer has her PhD from Antioch University in management; she graduated from Johns Hopkins University, MBA, Business Management; University of Maryland, BS Microbiology. She works with biotechnology and life sciences organizations to improve their management systems; she provides analysis of current management systems and develops customized programs to improve effectiveness. She has been responsible for market planning and market research for international biopharmaceutical diagnostics and therapeutics companies, and for business development. In academics, as Senior Associate Program Chair, Biotechnology, Director, MS.MBA Biotechnology, Advanced Academic Programs, Johns Hopkins University, she is responsible for faculty and curriculum development for Advanced Academic Programs: Regulatory Affairs and Enterprise Concentrations.
What We Deliver
Confidence. Our clients’ decisions are based on customer needs, about what they want, need, and are willing to pay for. Our technology clients get the decision-making tools and actionable information they need to make decisions today:
- Can I raise my prices today?
- Where are my customers hiding? My competitor seems to be finding them!
- What new products will they be buying tomorrow?
- Should I invest in that new technology development? How big is the market?
- What message do they need to hear from me to get them to buy?
- Why are they buying from my competitors and not me?
- Should I enter that overseas market?
We deliver to our customers the confidence they need to make more aggressive, rapid, tactical marketing decisions. Marketing managers feel more self-assured about their actions. Positive actions get more rapid, positive results. We provide highly targeted, actionable marketing research.
Our “Space”
Biopharmaceutical, biotech, diagnostics, and life sciences suppliers seeking customer needs analysis to make smarter decisions.
